Why Most People Fail to Get Fit (And How to Actually Succeed)

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How you getting on, Troops?

Let's talk about one of the biggest traps people fall into when they decide to "finally get fit."

They sign up for a 4-week plan, change everything overnight, and tell themselves this time it's different.

Week one, they're flying. Week two, they're hanging on. By week three, the cracks show. And week four? They're done - exhausted, unmotivated, and back to square one.

The problem isn't effort. It's the mindset - treating fitness like something with an end date instead of a way of living.

The 4-Week Finish Line That Doesn't Exist

A 4-week plan sounds exciting. It's tidy, focused, easy to commit to. But that's exactly why most people fail.

If you're already counting down the days until it's over, you've missed the point. You can't build lifelong habits on a four-week countdown. Because as soon as it ends, so does your effort.

That's why my 4-Week Fit Starter Programme is named the way it is - Fit STARTER. You're not finishing something in four weeks; you're starting something that's meant to last. It's the launch pad, not the destination.

Once you see it that way, everything changes.

So When Does the Change Happen?

Real change usually starts showing around the 12-week mark. That's when the early buzz fades and the habits start to stick.

You stop chasing the next plan and start trusting the process. You stop asking "How long will this take?" and start saying "Imagine where I'll be if I just keep going."

That's exactly what happened with Lee Duncan.

He tightened up his eating, moved more, and got the ball rolling

When Lee weighed in at just under 18 stone (back in December 2024), he knew something had to change. He tightened up his eating, moved more, and got the ball rolling - but like many people, he hit a wall just below 16 stone. Progress stalled. Motivation dipped.

That's the point where most people quit. Lee didn't.

He reached out for that extra push, and over the last 12 weeks we've trained consistently, pushed past limits, and stayed focused on the bigger picture.

Now he's sitting at 14 stone 6 pounds - the lightest he's been in almost seven years.

Lee's Transformation

That's what trusting the process looks like. Not a quick fix. Not a lucky streak. Just steady effort, week after week.

Circuit Session With Lee

Lifestyle Over Liftoff

You can't transform your body in four weeks (although some of my clients have) but you can start transforming your lifestyle. That's where lasting results come from.

It's the choices you make when no one's watching - the walk, the meal prep, the early night instead of the excuse.

People like Lee succeed because they stop chasing the perfect week and start living the process. They don't go the hardest; they keep going the longest.

Final Thoughts

If you've been stuck in that 4-week loop - starting strong, fading fast - it's time to rethink the goal. You're not training for a finish line. You're training for a lifestyle.

The reason most people fail to get fit isn't because they can't do it; it's because they never give themselves enough time to succeed.

Be patient. Build consistency. Trust the process.

And remember - my Fit Starter Programme isn't about a quick fix. It's where the real journey begins.

Speak soon,

Ross